We need to see the tobacco company that will step outside the defensive position of its sector. But ultimately it would force them to respond. He would have known as he did so that it would be an action that would provoke considerable resistance from his peers. Witty has now thrown down the gauntlet on all of these by committing GSK, one of the biggest players in the industry, to a completely new approach. But there were a number of obstacles, particularly around the sacrosanct status accorded to intellectual property. Having made the catastrophic mistake of banding together to sue Nelson Mandela's government some years ago, they had taken a number of steps to try to meet expectations. Great leaders are prepared to challenge the logic of their industry.įor years, the pharmaceutical industry has said that no more could be done about the issues of drug pricing in developing countries. ![]()
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